top of page
This site was designed with the
.com
website builder. Create your website today.
Start Now
Harriet Liu
HOME
EMPLOYMENT
EDUCATION
REFERENCES
PROJECTS
BLOG
CONTACT
More
Use tab to navigate through the menu items.
All Posts
MATCHES: Driving conversion through a scalable CMS
In 2023, Matches experienced a 10% drop in monthly conversion rates over 3 months, especially in UK, our key market, which led to...
Harriet Liu
Feb 26
6 min read
Product Strategy: How to Improve PDP Conversion at Avios
Leveraging my extensive e-commerce experience, I recently collaborated with IAG Loyalty as a strategy consultant, supporting the product...
Harriet Liu
Oct 17, 2024
5 min read
Product Strategy: How to Reduce Online Returns at Matches
We all know that online shopping offers limited engagement with the products. Buyers cannot touch the fabric of the clothes and try them...
Harriet Liu
Oct 16, 2024
7 min read
bottom of page