ABOUT ME
​A user-centric product manager with six years of experience in product management for e-commerce, retail, and streaming services, where I led cross-functional teams to launch and iterate AI/ML music recommendations in apps, revamp website versions, and develop customisable landing page UI and CMS solutions, leading to 70% app user retention and up to 30% increase in web order volumes.
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I have strong skills in data analysis, product road mapping, and product management, and I use data-driven and agile methods to solve real customer needs and create value for business stakeholders.
I am passionate about helping organisations to create innovative and user-centric products that cater to diverse and global audiences.
Hello! I'm Harriet
Web/app product manager with 6+ years of experience in e-commerce, retail, and streaming services.
Phone
+44 7585 640 036
Location
London, United Kingdom
EMPLOYMENT
2024 - 2024
Product Manager
LOCKTON
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Agile development: Led an 8-engineer team to build insurance software from the ground up using agile, cutting development time by 50%, and presented strategic updates to the Head of Digital & COO.
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Stripe integration: Directed the implementation of Stripe integration, replacing phone payments with online card payments and e-wallets, increasing policy renewal rate by 31%.
2022 - 2024
Product Manager
MATCHES
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Product road-mapping: Product managed two teams of 12 engineers in total across the website browsing and checkout journeys, collaborating with marketing, customer service, and engineering managers to define a product roadmap, prioritise features based on ROI and company strategy, and managed agile project deliveries.
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Web revamp: Led the delivery and iterations of new search suggestions, product detail pages, listing pages, wish list, and checkout through competitor analysis, A/B testing and user feedback, resulting in a 5% uplift in user engagement to 52%, and a 2% increase in conversion rate.
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CMS integration: Developed a customisable landing page UI and integrated with a third-party CMS for marketing campaigns, elevating gifting page traffic by 177% and driving a 34% surge in order demand.
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Data analysis: Identified gaps in Google Analytics and led the build of promotional banners across engineering and marketing, resulting in an 80% expansion in user reach and a 20% monthly uplift in order volumes.
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Payment integration: Led the successful launch of three new payment options powered by Stripe and PayPal – Apple Pay, Clearpay, and PayPal Pay Later – increasing new customer order demand by 10.3%.
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UX optimisation: Worked with head of UX to establish a new user-centric development process with a focus on user interviews, user flow charts and usability testing, reducing frictions and errors by 23%.
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Stakeholder management: Fostered stakeholder relationships by communicating insights, market opportunities, requirements, scope and deadlines to C-level suite and directors in marketing, trading, and operation teams.
2017 - 2020
Product Manager
KKBOX GROUP
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Cross-team collaboration: Led cross-functional teams of 10 to 20 employees in both Japan and Taiwan to develop new features acquiring 100K users to the music streaming apps: identified market opportunities, developed product roadmap, set success metrics, conducted experiments, and managed delivery timelines.
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Recommender systems: Launched and iterated AI/ML music recommendations from scratch based on user interviews, market research and experiments like A/B testing, increasing user retention rates from 20% to 78%.
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Web relaunch: Revamped the website and improved SEO, leading to 30% growth in site visits, 21% increase in subscription clicks and efficiency savings of £40,000 per year.
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Agile workflow: Introduced agile product development process for all projects across the music streaming dept using JIRA project management tool to improve workflows; new process adopted across company.
2016 - 2017
Content Marketing Executive
KKBOX GROUP
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Content strategy: Created a strategy for a music streaming service, introducing trending content on KKBOX app and social media, boosting interaction rate by 90%.
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Content creation: Curated localised playlists for KKBOX Singapore with 52% of playlists topping playlist charts.
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CMS development: Partnered with the product team to enhance CMS tagging features, cutting playlist production
time by ten minutes.
EDUCATION
2020-2021
Master's Degree
IMPERIAL COLLEGE BUSINESS SCHOOL
MSc Strategic Marketing, Grade: Merit
Core Modules: Strategic Product Management, Consumer Behaviour, Market Research, Marketing Analytics, Entrepreneurial Strategy, Digital Marketing, Finance & Pricing Strategy
2012-2016
Bachelor's Degree
NATIONAL CHENGCHI UNIVERSITY
BA Journalism & English, GPA 3.9/4.0
SKILLS
JIRA
Figma
Google Analytics
Mandarin (Native)
Confluence
Miro
MS Office
English (Fluent)