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Harriet Liu
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Join date: Sep 13, 2021
Posts (3)
Feb 26, 2025 ∙ 6 min
MATCHES: Driving conversion through a scalable CMS
In 2023, Matches experienced a 10% drop in monthly conversion rates over 3 months, especially in UK, our key market, which led to...
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Oct 17, 2024 ∙ 5 min
Product Strategy: How to Improve PDP Conversion at Avios
Leveraging my extensive e-commerce experience, I recently collaborated with IAG Loyalty as a strategy consultant, supporting the product...
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Oct 16, 2024 ∙ 7 min
Product Strategy: How to Reduce Online Returns at Matches
We all know that online shopping offers limited engagement with the products. Buyers cannot touch the fabric of the clothes and try them...
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