Key Projects
At MATCHES, I led a major web revamp, optimized search functionality, and introduced new payment options like Apple Pay and Clearpay, boosting order volume by 30%. At KKBOX, I launched personalized music recommendations, redesigned the website, and implemented live music event streaming, increasing the retention rate to 70%.
MATCHES
Web Revamp
To address rising bounce rates from an outdated web experience compared to competitors, I developed a product roadmap, led 2 scrum teams, and collaborated with trading and marketing teams to enhance the UX/UI, particularly on product detail pages and the site header. Through user research and A/B testing, we successfully increased overall user engagement by 5% to 52%.
MATCHES
Search Optimisation
Recognizing search functionality as a key conversion driver, I partnered with the Trading and App teams to strategically prioritize enhancements. This included implementing a seamless UI/UX across web and app, customized search suggestions, faster search speeds, and real-time stock availability checks. These improvements led to a 35% increase in engagement and a 25% uplift in purchases.
MATCHES
E-wallet & BNPL options
Identifying shifting customer preferences toward e-wallets and BNPL options in the UK, I led the phased rollout of Apple Pay, Clearpay, and PayPal Pay Later on the web portal. Through market research and user testing, these integrations boosted new customer revenue by 10%.
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KKBOX
Personalised Recommendation
Observing users' frustration to find the right music in an enormous music library with millions of songs, I work with engineers and music editors to introduce a recommendation system to the app. Through eyeball testing and A/B testing, we fine-tune the algorithm and successfully increased the retention rate by 78%
KKBOX
Web Redesign
To approach the youngster segments, I did in-depth interviews and planned a three-phased website revamp, which allows us to rejuvenate the brand image, improve SEO and product adoption process, leading to a 30% increase in website traffic.